What is SEO? Search engine optimization Detailed Overview
What is SEO? Search engine optimization Detailed Overview
SEO stands for Search Engine Optimization. SEO is a technique to optimize a website for search engines. SEO is a technique use for:
· designing and developing a website links search engine friendly to rank top in search engine results. Search engine friendly urls are very important for SEO.
· improving the Organic volume of traffic from search engine to a website.
· Marketing strategies that how search engine algorithms works, and what visitors are searching about.
SEO (Search engine optimization) is a subset of search engine marketing to value your website.
If someone is planning to do some basic or advance SEO, it is important that must be understood how search engines work.
How Search Engine Optimization Works?
Search engines have a great role in order to deliver search results to visitors. Below are some methods which are search engines perform.
Crawling - Fetching of all the web pages linked to a website is called crawling. Through crawling search engine fetch all the web pages and information stored in that web pages and then use that information for searches. Crawling is performed by some softwares, called a crawler or a spider orGooglebot,incaseofGoogle which are developed in some programming languages, Python is famous language for crawling.
Indexing – After crawling program index all the fetched sites and keep them into an enormous database from where it are often retrieved on any search result. Essentially, the method of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
Processing - When an enquiry request comes, the program processes it, i.e. it compares the search string within the search request with the indexed pages within the database.
Calculating Relevancy - it's likely that quite one page contains the search string, therefore the program starts calculating the relevancy of every of the pages in its index to the search string.
Retrieving Results – The last step in program activities is retrieving the simplest matched results. Basically, it's nothing quite simply displaying them within the browser.
Search engines like Google and Yahoo! often update their relevancy algorithm dozens of times per month. once you see changes in your rankings it's thanks to an algorithmic shift or something else outside of your control.
Although the essential principle of operation of all search engines is that the same, the minor differences between their relevancy algorithms cause major changes in results relevancy.
What is SEO Copywriting?
SEO Copywriting is that the technique of writing viewable text on an internet page in such how that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly within the search engines for the targeted search terms.
Along with viewable text, SEO copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description, Keywords tags, headings, and alternative text.
The idea behind SEO copywriting is that search engines want genuine content pages and not additional pages often called "doorway pages" that are created for the only purpose of achieving high rankings.
What is Search Engine Rank?
When you search any keyword employing a program , it displays thousands of results found in its database. A page ranking is measured by the position of sites displayed within the program results. If an enquiry engine is putting your website on the primary position, then your website rank are going to be no 1 and it'll be assumed because the page with the very best rank.
SEO is that the process of designing and developing an internet site to achieve a high rank in program results.
What is On-Page and Off-page SEO?
There are two main ways of Search Engine Optimization - SEO:
On-Page SEO - It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to each page, etc
Off-Page SEO - It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.
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